25 Game-Changing Hard Trends That Will Create Disruption and Opportunity
by Daniel Burrus
1. Big Data Gets Bigger as the Use of High Speed Data Analytics Expands
Big
Data is a term used to describe the technologies and techniques that
capture and utilize the exponentially increasing streams of data with
the goal of bringing enterprise-wide visibility and insights to make
rapid critical decisions. High Speed Data Analytics using advanced cloud
services will increasingly be used as a complement to existing
information management systems to identify actionable insights from the
massive big data explosion. Big-Data-as-a-Service will emerge, as cloud
providers offer midsize and smaller organizations access to much larger
streams of relevant data they could not otherwise tap into.
2. Cloud Computing Rapidly Expands with Advanced Cloud Services
New
variations on public, private, hybrid, and personal mobile clouds will
be increasingly embraced by businesses of all sizes. This represents a
major shift in how organizations obtain and maintain software, hardware,
and computing capacity. Companies of all sizes are increasingly using
the cloud and virtualized services as an enabler to cut costs in IT,
human resources, and sales management functions.
3. Virtualization of Hardware and Software Will Increasingly Redefine IT
Hardware-as-a-Service
is increasingly joining Software-as-a-Service, creating what some have
called “IT as a Service.” In addition to the rapid growth of virtual
storage, we will continue to see the virtualization of processing power.
Mobile devices will be able to access supercomputer capabilities on a
regular basis and apply them to transform processes such as purchasing
and logistics.
4. On-demand Services Rapidly Become the Norm
Thanks
to rapid advances in cloud computing, advanced mobility, and the
virtualization of processes and services, on-demand services are rapidly
becoming the norm. The rapid growth of Collaboration-as-a-Service,
Security-as-a-Service, Networking-as-a-Service, and many more are giving
birth to Everything-as-a-Service.
5. Wearables and Applications Go Mainstream
Wearables
will increasingly be used for both personal and business applications.
Apple’s smart watch joins products from Google, Samsung, Microsoft and
others in a battle for market share. This will further accelerate
innovation and sales in other wearable technology creating new
opportunities as well as challenges for organizations of all sizes.
6. Consumerization of IT Rapidly Expands
Over
the past few years, Bring Your Own Device (BYOD) caught many IT
departments by surprise. It’s now time to get in front of the next
predictable trend, Wear Your Own Device (WYOD), and turn it into an
advantage. As WYOD increases, consumers’ appetite for something new will
drive businesses to push the boundaries of innovation in this space.
Instead of seeing WYOD as a problem, smart companies are turning it into
a competitive advantage by consumerizing their applications, and by
recommending safe and secure third party hardware and software apps.
7. Gamification, Socialization, and Personalization of Training and Education
Education
and training will increasingly focus on accelerating learning by using
advanced simulations and skill-based learning systems that are
self-diagnostic, interactive, game-like, and competitive. These
innovations will focus on giving the user an immersive experience,
thanks to a photorealistic 3D interface. By making the experience fun
and personalized, learning will improve and the use will spread.
8. Online Learning Is Redefined and Rapidly Gains Momentum
Taking
courses and getting degrees online continues to accelerate. Massive
Open Online Courses (MOOC) have been embraced by highly recognized and
traditional educational institutions, putting them in a position to
challenge all educational systems by making
location and
tuition
far less of a barrier to receiving the information, training, and
knowledge people need in order to succeed in a rapidly changing world.
Online courses, combined with Gamification systems, will change the face
of global education.
9. As Use of eBooks, eNewspapers, eMagazines and Interactive eTextbooksRapidly Grows, Paper Versions Increasingly Function to Attract New Readers
ePublications
are finally passing the tipping point due to the abundance of
smartphones and tablets that provide a full color experience, plus
publishers providing apps that are starting to give us a
better-than-paper experience by including cut, copy, paste, print, and
multimedia capabilities. Interactive eTextbooks will finally take off
thanks to easy-to-use software, freeing new publishers to create
compelling and engaging content, and freeing students from a static,
expensive, and literally heavy experience.
10. Social Search and Analytics, Along with Social Business Applications, Will Grow Rapidly
Social
will take on a new level of urgency as organizations shift from the
“informing” model of the Information Age to the “communicating and
engaging” model of the Communication Age. Social Software for business
will reach a new level of adoption with applications to enhance
relationships, collaboration, networking, social validation, and more.
Social Search and Social Analytics will increasingly be used by
marketers and researchers to measure real-time sentiment of large groups
of targeted people.
11. Smartphone Growth Drives a Major Shift in Global Computing
The
number of mobile phones with browsers will reach a global majority,
making the smartphone our primary computer—a computer that is with us
24/7, signaling a profound shift in global computing. This new level of
mobility and connectivity by massive populations around the world is
increasingly allowing any size business to transform how they market,
sell, communicate, collaborate, educate, train, and innovate using
mobility. An enterprise mobility strategy that puts mobile first is
rapidly becoming mandatory for organizations of any size, as we see
mobile data, mobile media, mobile sales, mobile marketing, mobile
commerce, mobile finance, mobile payments, mobile health, and many more
areas explode.
12. Mobile Apps for Business Processes Grow Rapidly
As
we increasingly transform business processes using mobility, we will
see mobile apps for purchasing, supply chain, logistics, distribution,
service, sales, maintenance, and more grow rapidly. There will be an
increasing focus on Business App Stores within companies, giving users
access to the personalized information they need on their mobile devices
anytime and anywhere.
13. 3D Displays for Smartphones and Tablets Start to Appear
3D
displays will move beyond large TVs and gaming to become part of our
smartphones and tablets. This will drive a wide-scale consumer
acceptance of 3D computing. This trend is just starting with hand-held
gaming systems and, thanks to the need to visualize ever-increasing
amounts of rich data, we will see 3D data simulations for the enterprise
grow rapidly for the military, medicine, fashion, architecture, and
entertainment, to name a few.
14. Augmented Reality (AR) Appsand Devices Starts to Grow
Augmented
Reality has been slow to start, but it will soon become more common as
cities, retailers, distributors, and manufacturers add just-in-time
information to our physical world. Simply aim your smartphone camera at a
crowded street to find the stores who have the exact products you are
looking for. Or, when you are in a store, use your phone’s camera and AR
app to quickly locate the products you need.
15. Smart Virtual Electronic Assistants Get Better and More Personal
The
use of smart eAssistants is accelerating and offering what is rapidly
becoming a mobile electronic concierge available on any of your smart
devices, including your phone, tablet, television, and car. Soon
retailers will have a Siri-like sales assistant and many will be using
an e-Personal Health Assistant that taps into the real-time health data
from your smart watch to predict potential problems and offer
suggestions.
16. Multiple Biometrics Used for Security
Next
Gen Biometrics will be increasingly integrated into your smartphone,
tablet and other devices, which will play an increasing role in both
identity management and security. Expect to see multiple biometrics that
go beyond your thumb to include facial recognition and voice
recognition, based on the level of security you need.
17. Mobile Banking and Smartphone Payments Takes Off
Mobile
banking using smartphones as an eWallet is already being used in an
increasing number of countries and is finally taking off on a larger
scale in the US. This is thanks to an increasing number of phones with
secure mobile banking apps, Near Field Communications (NFC) chips,
Biometric Identification, and the use of tokens where no credit card or
personal information is exchanged.
18. Visual Communications for Business Increase
Visual
communications takes video conferencing to a broader level thanks to
free programs like Skype, FaceTime, and others for video communication
on phones, tablets, and home televisions. Businesses of all sizes are
rapidly embracing these programs as their main relationship-building and
communications tools.
19. Enhanced Location Awareness Embraced by Large Retail
Location
awareness, which uses in-building systems, allows customers with
smartphones to navigate stores and find what they are looking for fast.
This combined with Geo-Social Marketing and Augmented Reality will drive
the creation of more business-to-consumer apps.
20. Personalized Streaming Entertainment Increasingly Challenges Cable
The
increasing use of Internet Television (IPTV) and an increasing number
of quality programs produced by streaming companies such as Netflix and
Amazon will fuel a major shift in home viewing. Next-generation apps for
your TV will allow you to further personalize the viewing experience.
In addition to large HD and 4K Ultra HD TVs as our main viewing screen,
tablets are increasingly becoming a viable replacement for the second
and third TV in your home. This is the beginning of a major shift that
will take place in living rooms globally.
21. 3D Printing (Additive Manufacturing) of Finished Goods Takes Another Step Forward
Personalized
Manufacturing of finished goods using 3D printing will grow
exponentially. 3D printers build things by depositing a
material—typically plastic or metal—layer by layer until the product is
finished. Originally designed to print prototypes, they are increasingly
being used to print final products such as jewelry, iPhone cases,
shoes, car dashboards, parts for jet engines, prosthetic limbs, human
jawbones, and much more. 3D printing allows companies to manufacture
one-of-a-kind or small runs of items quickly, locally, and with far
fewer costs. We will begin to see Manufacturing-as-a-Service in which
designers use CAD software to design a product, send it digitally to a
3D printing company who owns the industrial strength 3D printers, and
who will then ship it to the customer.
22. Machine-to-Machine (M2M) and the Internet of Things (IoT) Expand Rapidly
Machine-to-Machine
communications—using chips, micro-sensors, and both wired and wireless
networks—will join networked sensors to create a rapidly growing
Internet of Things that shares real-time data, performs diagnostics, and
makes virtual repairs, all without human intervention. By 2020, there
will be well over 50 billion “things” talking to each other, performing
tasks, and making decisions based on predefined guidelines, all using
artificial intelligence. For example, smart cars will increasingly
become aware of situational changes and respond This trend will increase
as cars get more connected to smart infrastructure such as roads,
bridges, and other cars via embedded and networked, sensors combined
with other technologies such as GPS.
23. Advanced Automation and Intelligent Robotics Find Wider Use
Rapid
advances in Machine Learning and AI, coupled with networked intelligent
sensors, will create a giant leap forward after decades of promise and
slow growth, thanks to exponential advances in processing power, digital
storage, and bandwidth. Also, thanks to better sensors, increasing
Machine Intelligence, and Siri-like voice communications, robots will
work with humans in new and productive ways.
24. Drones Go Beyond Fire, Police, Search and Rescue
The
number of applications for drones will continue to expand rapidly.
Drones have already proven to be of high value for search and rescue,
and are rapidly being applied to many industries. For example,
agriculture uses drones to check crops, fences, and cattle. Utility
companies use them to look for downed power lines, and real estate
agents use them for aerial photography. The explosion of hobby drones
will drive innovation for both personal and industrial applications.
25. Energy Storage and Micro Grids Increase in Application and Use
Energy
storage starts to become a reality. As first-generation hybrid vehicles
get too old for the marketplace, there will be millions of batteries
that will still hold enough of a charge to be repurposed into
inexpensive energy storage systems. In addition, companies such as Tesla
will start to sell their smart battery systems to businesses and homes
who generate some of their own power using solar, wind, or other
systems. This will enable a national network of smaller, and more secure
smart
Micro
Grids. Looking a little further out, as
electric and hybrid cars increase in numbers, they will increasingly be
plugged in when not in use for the purposes of charging, storing, and
using power.
I suggest that you pick one or two and act now before your competitors do!
©2015 Burrus Research, Inc. All Rights Reserved.